The Power of
Pre-Production
Introduction:
The Importance of Pre-Production:
Crafting an Effective Schedule:
Crafting a Captivating Story:
Collaboration and Communication:
Conclusion:
Pre-production is the foundation upon which successful video production projects are built. By investing
time and effort in crafting an effective schedule and developing a captivating story, you set yourself
up for a smoother, more efficient production process. A well-structured schedule keeps the project on
track, while a compelling story engages and resonates with your target audience. Remember, thorough
pre-production planning paves the way for an outstanding final product that effectively communicates
your message and achieves your goals.
Pre-Production
1.
Define the Objective:
• Understand the purpose and goals of the video.
• Identify the key message or information that needs to be conveyed
2.
Determine the Target Audience:
• Clearly define the intended audience for the video.
• Consider the demographics, interests, and preferences of the target audience.
3.
Develop the Concept:
• Clearly define the intended audience for the video.
• Consider the demographics, interests, and preferences of the target audience.
4.
Determine Your Storyline:
• Craft a compelling and engaging narrative that aligns with the client’s objective and target audience.
• Identify key elements, such as challenges, solutions, success stories, or case studies that can be incorporated into the storyline.
5.
Find an Interesting Angle:
Explore creative ways to present the client’s story or message to make it unique and engaging.
• Identify any interesting aspects or perspectives related to the corporate client’s industry, products, or services that can be
highlighted.
6.
Plan the Logistics:
• Set a realistic timeline and establish deadlines for each phase of the production.
• Determine the budget and allocate resources accordingly.
• Consider any specific logistical requirements related to shooting at the client’s premises or involving their employees.
7.
Develop questions you want answered from each interviewee, this can just be rough questions or dot points. The team at
Streamline Media will help develop these further
8.
Script and Storyboard:
• Develop a script that effectively communicates the client’s message and storyline.
• Create storyboards or visual representations of each scene to plan the visual elements.
9.
Identify Key Interviews or Testimonials:
• Determine if interviews or testimonials from employees, executives, or clients would enhance the corporate video.
• Arrange for necessary approvals and scheduling of the interviews or testimonials.
10.
Plan the Production Schedule:
• Create a detailed shooting schedule, including dates, times, and locations.
• Consider the availability of key personnel, interviewees, and shooting locations.
• allow approximately 15 -20 minutes setup of camera gear and sound if outside and 30 mintues if inside.
• allow 15 -20 minutes for hte interview and andother 30 minutes for b-roll (overlay shots )
11.
Breaks
• Dont forget to schdeul in coffee and lunch breaks during the day. It can help to schdeul these for longer than normally needed
in case the schedule is running late, this allows us to catch up.
12.
Arrange for Permits
• Determine if any permits or releases are necessary for filming, especially if shooting in public locations
13.
Plan for B-Roll Footage:
• Identify opportunities for capturing relevant B-roll footage to enhance the video.
• Determine the locations, activities, or events that can be documented as supporting visuals.
• B-roll is particurlay important with the interviewees and participants of your program. Organise an activity that is related to
the project that they can be doing. Even if its just a mock up.
14.
Communication and Coordination:
• Maintain regular communication with the corporate client to ensure alignment with their expectations.
• Schedule production meetings to discuss progress, updates, and any changes in the client’s requirements.
15.
Review and Revise:
• Conduct periodic reviews of the pre-production plan and make necessary adjustments based on client feedback.
• Seek input from the client to ensure their satisfaction with the storyline and overall approach.
What to wear?
When appearing on camera for a corporate video shoot, it is crucial to dress appropriately not only to convey a professional and polished image but also to represent your company or organization effectively. Here’s a revised summary that includes the importance of logos and representing your company:
Business Formal:
Business Casual:
Solid Colors:
Conservative Necklines:
Opt for modest necklines that align with your company’s dress code guidelines. It is important to present
a professional image that reflects your organization’s values. Avoid low-cut tops or plunging necklines,
as they can be distracting and may not align with the desired corporate image.
Comfortable and Well-Fitting Clothing:
Prioritize clothing that fits well and allows you to move comfortably. Ill-fitting outfits or restrictive garments can affect your confidence and performance. Remember, your attire should not only represent your company but also allow you to deliver your message effectively. By considering these guidelines and incorporating elements that represent your company or organization, such as logos, colors, and branded accessories, you can effectively convey professionalism, establish brand recognition, and showcase your commitment to your company’s values during the corporate video shoot.
